The logo for easidream®

atom started working with easidream in 2008 after Rachel Elnaugh recommended that easidream refresh the branding identity and packaging design in order to compete and get her listed in high street retailers. atom started with the brand identity and then moved onto exhibitipn design and ecommerce web site. atom have been working with easidream now for 3 years and are about to embark on producing an app and some exciting new features on the web site.

 
THE BRIEF:
We work with easidream® on an ongoing basis and we are the preferred design company for all their branding and marketing materials. We look after their web site and we constantly work hard with the owner to make sure that the brand is kept consistent and used properly accross all the different types of print and exhibition an marketing materials that are produced. The company is growing fast and new products are being developed. atom is working with easidream® to produce children's fabric books and even in the process of producing an app for their award winning ewan the dream sheep. See news item here.
 
SOLUTIONS:
We developed a friendly and quirky logo and brand identity for easidream® that was easily adapted to all of their online and offline marketing collateral. The use of the pillow typeface endured the logo to potential buyers of the product and helped them associated themselves with this uniquely amazing baby sleep product.
 
WHAT WE DID
ecommerce web site
packaging
brand identity
iPad games (coming soon)
Illustration
 

Screen grab from the current web site for easidream

 

  

Little ewan® the dream sheep in his neat little packaging design by atom