I have been working with cub on and off for the last few years when they approached me to help with their new logo and branding guide.
Over the last few years the design output from cub has been good but it lacked consistency of application to digital and print collateral.
The project involved working with the M.D to help her solidify her branding into a succinct and fluid style that could work on digital and print collateral.
I produced a simple grid structure that could be used on packaging, internal communications and external design collateral that made the cub feel like the global player that it is. The simplicity of execution, the typography and the overall tone made this a very easy to use and flexible design system that culminated in a 36pp branding toolkit that structured how each design output was to look and feel.